If padel has a spiritual home in the United States right now, it's Miami - and Reserve is the reason why.
Founded by Wayne Boich, a former junior tennis player who first picked up a padel racket in France in 2013, Reserve has grown from a backyard court in Miami into the most ambitious padel operation in the country.
The premise was simple: the sport was world-class, but the infrastructure around it wasn't. Reserve set out to fix that.
Three Miami locations now make up the core of what they've built. The original and most iconic is Reserve Seaplane on Watson Island - five glass-enclosed courts across 50,000 sq ft of waterfront space on the MacArthur Causeway, with Biscayne Bay on one side and the Miami skyline on the other.
It's the kind of setting that makes the sport feel like it belongs somewhere between a sporting event and a night out.
The Design District location is more intimate - three glass-enclosed courts in a members-only setting, sitting inside one of Miami's most design-conscious neighbourhoods. A viewing lounge, pro shop, outdoor gym, and cold plunge round it out.
Then there's the flagship: Reserve at SoLé Mia in North Miami. Twelve courts - 7 indoor, 5 outdoor - plus a members-only gym, sauna, steam room, cold plunge, conference rooms, and an on-site Pura Vida restaurant. This is where the brand has put its biggest statement down.
Reserve isn't just building courts. It's building a scene - and in Miami, that scene is already well established.